In today’s digital world, there’s increasing pressure to stay connected with your audience(s) and create engaging content. But with multiple channels and customer touchpoints, is your content always hitting the mark? Whether you work as part of a team or manage people who do, you’ll benefit from my simple tips on optimising content creation in your organisation.
For most marketers, content marketing is a failsafe way to increase traffic and conversions. Yet many brands are still guilty of trying to create content across their marketing channels consistently. ‘Good’ content has a purpose… More