Content is the foundation of all marketing. Everything you do to create awareness and demand for what you sell — from talking to people to sending emails, posting on social media, speaking on stages, going live or sharing recorded videos, podcasting, hosting events and writing articles like this one — is content. One of the biggest struggles I see as a marketing strategist and coach is the overwhelm created by content consumption.
As entrepreneurs, we’re flooded with content. Since we want to stand out, we’re constantly spinning our wheels trying to create something different. But you don’t need to create anything different to stand out. Instead, focus on two things: showing up consistently and embracing who you are… More