If you are a regular social media user, you might already be aware that influencers and celebrity endorsers are the backbones of social media marketing. Users are way more likely to believe a person than a company. That’s why influencers’ posts are engaging, and celebrity endorsement has been a go-to marketing strategy since way before television was invented.
“Influencer” might be a fairly new word, but influential people have always been around to have a huge impact on consumer behavior. Whether knowingly or not, kings and queens have influenced the aristocracy’s sense of style and their spending habits since the 1700s, but nowadays celebrities like Paris Hilton or Cristiano Ronaldo have a massive following that makes their endorsement way more impactful… More