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The Importance of Newsletters in Marketing

A 2021 study by HubSpot found that about 99% of people who have email accounts check them at least once per day. Additionally, more than 50% of respondents in that study said they check their email more than 10 times per day. Obviously, email is a fantastic way for small businesses to reach existing and potential clients. However, it’s easy to send email marketing content that is perceived as annoying, spammy, or just uninteresting.

Creating a newsletter campaign is a great way to distribute useful, interesting content while building brand familiarity and encouraging engagement. Read on for more on incorporating newsletters into your digital marketing strategy… More